Spotlight RSV Campaign:

“Spotlight" was designed to reshape and revitalize an existing study on RSV (Respiratory Syncytial Virus), a highly contagious virus that causes respiratory infections, posing a significant risk to infants and older adults. The goal was to enhance patient engagement and awareness of this widespread illness.

Focusing on infants and adults over 65 across eight countries and multiple languages, the project leveraged striking visual effects to capture attention and establish an emotional connection with viewers.

The design creates an intimate, dynamic scene with vibrant rays of light and reflective highlights, centered around a circular aperture that draws viewers in and fosters immediate engagement. A deepened field of view invites audiences to immerse themselves in the subjects' experience, symbolizing greater visibility for those impacted by RSV. This immersive approach aligns seamlessly with U.S. and EMEA brand standards, fostering a shared experience across regions.

The campaign led to a 60% reduction in bounce rate within the first week—a 21% improvement—and an 87% increase in time spent on the site. These outcomes strengthened patient engagement and heightened awareness, delivering measurable business impact and deeper connections with key demographics.