Study-Specific: Ulcerative Colitis
The study focuses on patients battling moderate to severe Ulcerative Colitis (UC)—a relentless, chronic condition that hasn’t responded to previous treatments. Eligible participants must have a confirmed UC diagnosis with significant colon activity, and the study spans 20 countries, aiming to provide new hope where other treatments have failed.
This abstract graphic powerfully illustrates the relentless struggle of living with chronic UC. Through contorted forms and motion-driven elements, it visualizes the twisting discomfort, frustration, and emotional weight of the condition. The design not only aligns with brand standards but also forges a deep, visceral connection with viewers, ensuring the experience of UC is seen, felt, and understood.