Branding:

Existing logos are refined and elevated into polished, strategic brand marks that captivate audiences and strengthen brand identity across all platforms. Every design not only stands out but also fosters recognition, trust, and consistency throughout the brand experience.

Lake of the Torches Casino & Resort – Wisconsin

For this rebrand, the only requirement was to retain the illustrated torches. I designed a bold, modern logotype that commands presence while seamlessly integrating wave elements for movement and depth. A refined color palette enhances clarity and sophistication, creating a sleek, contemporary look. The refreshed identity was enthusiastically received, reinforcing brand recognition and setting the stage for continued success.

Prairie Band Casino & Resort – Kansas

Tasked with honoring the Prairie Band Potawatomi Nation’s heritage, I preserved the integrity of tribal ownership while modernizing the Firewalkers and Eagle symbol. A carefully curated color palette—rooted in deep reds with complementary tones—adds vibrancy and depth. Curving "Band" within the typography evokes movement, rising like a flame to symbolize growth and energy. Retaining the original font ensures continuity while signaling evolution. More than just a design update, this identity honors the tribe’s rich history while positioning the brand for the future.